Prospecting is a vital part of a real estate professional’s job and is even more important for agents that are just starting out. If you want to be successful at real estate prospecting, consider these aspects.
Online Prospecting
Since cold calling doesn’t work as much anymore as it used to, content marketing is becoming more and more important. In order for people to find your website, your content needs to rank higher than that of others. SEO can generate new leads for you every day. Blog posts, social media memes and behind-the-scenes tips are very powerful. By offering people something, they are more likely to reach out to you.
Implement tools into your website that let you to capture people’s information so you can reach out to them. Drip email campaigns ensure that people don’t feel overwhelmed. Offer them a free market analysis or sales guarantee. If people feel as though they are getting something, they are more likely to do business with you.
Offline Prospecting
A highly successful offline real estate prospecting tactic is print marketing done by a company that sends out amazing postcards for you on a regular basis. Single postcards and postcard campaigns have a high success rate because they are more personal than online prospecting. The mailing service and postcards from Sendsations are inexpensive, consistent, flexible and save you time. You can choose from a wide range of themes and cards that fit your needs perfectly.
Postcards allow you to establish a 12-month marketing plan in just a few minutes. After that, everything goes automatically. Many people appreciate aesthetic postcards that offer them something, such as recipes, tips or a beautiful photo. With postcards you give people something they enjoy without seeming to pushy. Instead of going from door to door, why not have someone send out postcards for you so you can focus on your current clients?
While online real estate prospecting is something you might be able to do on your own, sending out amazing postcards is best left to Sendsations. High-quality postcards that feature outstanding content and are tailored to your particular situation enable you to gain more clients.
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