Real Estate Prospecting Done Right

Prospecting is a vital part of a real estate professional’s job and is even more important for agents that are just starting out. If you want to be successful at real estate prospecting, consider these aspects.

Online Prospecting

Since cold calling doesn’t work as much anymore as it used to, content marketing is becoming more and more important. In order for people to find your website, your content needs to rank higher than that of others. SEO can generate new leads for you every day. Blog posts, social media memes and behind-the-scenes tips are very powerful. By offering people something, they are more likely to reach out to you.

Implement tools into your website that let you to capture people’s information so you can reach out to them. Drip email campaigns ensure that people don’t feel overwhelmed. Offer them a free market analysis or sales guarantee. If people feel as though they are getting something, they are more likely to do business with you.

Offline Prospecting

A highly successful offline real estate prospecting tactic is print marketing done by a company that sends out amazing postcards for you on a regular basis. Single postcards and postcard campaigns have a high success rate because they are more personal than online prospecting. The mailing service and postcards from Sendsations are inexpensive, consistent, flexible and save you time. You can choose from a wide range of themes and cards that fit your needs perfectly.

Postcards allow you to establish a 12-month marketing plan in just a few minutes. After that, everything goes automatically. Many people appreciate aesthetic postcards that offer them something, such as recipes, tips or a beautiful photo. With postcards you give people something they enjoy without seeming to pushy. Instead of going from door to door, why not have someone send out postcards for you so you can focus on your current clients?

While online real estate prospecting is something you might be able to do on your own, sending out amazing postcards is best left to Sendsations. High-quality postcards that feature outstanding content and are tailored to your particular situation enable you to gain more clients.

The Future of Land Surveying

People like Chris Nelson have made a living out of doing a land survey for construction projects. However, as technology and the workforce changes, it may be important to ask what the future holds for this profession.

Types of Surveying

Land surveying occurs for many reasons, but one of the most common ones is to establish the boundaries between properties. Unfortunately, today's surveyors currently don't have as much training or supervision as they should. In many cases, they place the legal description on the ground only to find it no longer fits existing corners. The result is often simply to set new corners. Part of the problem may stem from the fact that surveying property boundaries is a profession that still hasn't fully recovered from the crash in 2007. Many people accept jobs at very low prices just to get work, which will naturally cause them not to put in their best effort.

Another common type of surveying involves surveying related to engineering. Requested by architects, engineers and designers, these surveys are often the backbone of many surveying companies. Because they are often related to the government, work can be steady once you prove yourself. However, some surveys have problems proving themselves. Why? The government just isn't as interested as it should be in making improvements to our current infrastructure. This means there are fewer jobs to go around.

Education Requirements

While it is believed that many surveyors aren't educated enough, it isn't because of a lack of programs. Most states do require a surveyor to have a college degree and take the national test. However, there aren't enough people entering the field to cover all the people who are of retirement age and wish to stop working. It should be noted that the lack of students isn't because of a lack of interest. Students simply can't afford to finish college, or if they can, they opt to go into similar professions that pay more money.

While a land survey is still an important part of the construction process, the job is becoming harder for the human eye to do alone. An increasing number of companies are using software, drones and even mobile mapping services to complete the work. As technology changes, surveyors can expect an increase in technology over the next 25 years. It is up to them how they react to them.